Uniqlo was opening its biggest Southeast Asia store in Malaysia, but Malaysians already had many choices. Few had heard of Uniqlo, fewer still knew the new Fahrenheit 88, where Uniqlo would open. We wanted to get them from their homes to Uniqlo — so we helped to plan their route with through website Go Uniqlo. Users entered their address and we showed them the route. To make things more interesting, we hid prizes along the routes.
Using Google maps, users plot their location and travel the route to the Uniqlo store, discovering current products on sale and surprise coupons along the way.
Agency: Tribal DDB Singapore
Role: Art Direction and Design Production